Action E.1 | Awareness raising actions towards local farmers, industries, tourist operators and relevant stakeholders, concerning the Falco Naumanni, its trophic habitat and agricultural sustainable practices.

The project general idea of this action is to target community leaders (companies or single farmers) in order to generate a waterfall/multiplier effect in the followers at local level.

All the awareness raising and dissemination material wil report the phrase “With the contribution of the LIFE financial instrument of the European Union” and theLIFE+ Programme and Natura 2000 Network logo.

Questionnaires (150 + 150 = 300 stakeholders involved in two cycle)
Following the possible approval but before the effective project start-up on the ground, about 150 questionnaires will be distributed door to door, via e-mail or during public events and strictly monitored for receiving them back filled in. Considering that a second wave of questionnaires involving the same first 150 will be delivered towards the end of the project for receiving feed-back related to the action effectiveness, about 300 local farmers will be directly targeted by the questionnaires at the end of the project, providing a quite sound basis for planning the 3 territorial listening and the 3 restitution seminars.

The first batch of questionnaires and the successive territorial listening workshop (about 20/25 participants) will serve for collecting baseline indicators for future comparison with the after-project changed social attitude towards the species and its friendly agricultural practices (2nd batch of questionnaires to be administered towards the end of the project).

The above mentioned 2nd round of questionnaires to be delivered at the beginning of the 4th project year and the (intermediate and final) territorial listening actions will serve for monitoring the effectiveness of the awareness raising campaign put in place within Action E and resulting from the project actions, as a whole. Specifically, at this stage, the impact of the project on the local productive population will be also assessed, in terms of verifiable indicators and qualitative changes in the attitude towards the territory.

6 awareness raising events (3 for territorial listening – quantitative/qualitative data collection directly involving about 75/100 among farmers and local stakeholders; 3 as releasing, feed-back events directly involving about 75/100 among farmers and local stakeholders).

The 3 territorial listening actions will take place at the following project stages one immediately in the 1st year after having received feed-back from the first questionnaires and the other two at the beginning of the 3rd and 4th project year. They will provide essential information and material to be analysed by the expert for the Management and implementation of the action towards the farmers and the agricultural companies in the project area in order to establish each time the best channels and methodologies to effectively communicate the core message of the project during the restitution seminars.

The 3 restitution seminars which will be led by the Alta Murgia National Park will directly involve farmers and other local stakeholders, like tourist operators and agricultural companies operating in the area. Here below a description of the activities to be implemented during the 3 restitution seminars, adapted according to the specific target groups which will be targeted.

1. Farmers and breeders.
An information/training work plan will be drafted for resident agricultural entrepreneurs or for people living in the SPA. The following event should be intended as a first information and sensitization moment where each participant will be invited to express his/her opinion concerning the nature conservation or the sustainable agriculture.
The meeting, lasting about 4 hours, will be led by expert technicians (agronomists, traders in bio-products, experts in Agenda 21) belonging to the working group. The training programme will be composed of a theoretic 4 hours module, an animation day to be spent in a local agricultural company operating within the Park limits and a final module of further 4 hours aimed at jointly defining and elaborating useful indications for the future managing body of the restored plots (B1 and C5).

2. Tourist operators
One study day will be organised for the tourist sector operators, at local and national level (single operators, tour operators, business associations, agencies for the territorial promotion, Pro Loco, etc.) dedicate to the direct knowledge of the SPA and of the territorial opportunities favourable for developing new models for sustainable tourism.
The day programme will be as follows:
– knowledge hikes,
– territorial case studies and good practices,
– meetings and tasting in agro-alimentary companies.

These paths were planned with the aim of providing the sector operators with the opportunity of directly knowing the natural territorial resources for assessing its global and integrated offer.
The days will be conducted by naturalistic guides operating on the territory and by agronomists which facilitate sustainable agriculture processes. The programme will be promoted by the project staff through personal invitations, information circulars, press communications and show-cards. Tourist operators active at regional level will be also involved.

3. Involvement of local authorities in the habitat protection.
The good practices of land management can be put effectively into practice generating positive effects on the territory just if the several managing institutional bodies share strategies and methodologies. For attaining the strategic objectives of spreading good practices of land management, it will be necessary to consolidate the project governance for improving the bottom-up and participative approach, reducing costs and simplifying the administrative procedures involving the territorial managing bodies (National Park, Apulia Region Parks Direction, Associations for the protection of the environment, Private and public research bodies, State Forestry, etc.)

EU programmes and projects offer opportunities which can be exploited for activating organic projects or territorial covenants for protecting, managing and enjoying Sites of Community Importance (SCI), Special Protection Areas (SPA) and other environmentally relevant places. Projects and territorial agreements involve public and private stakeholders, include all the project phases from the preliminary to the final monitoring and evaluation stage, passing through the objectives’ sharing for improving the effectiveness of the implemented measures and the social cohesion.

The Alta Murgia National Park will coordinate and manage the planning of the system owning the capacity of policies’ implementation, involving other relevant stakeholders for defining homogeneous implementation and organisational criteria for conservation projects respecting the territorial qualifying features.
The present proposal aims at supporting the development of the most innovative ideas, with special regard to the improvement of the biodiversity.
Creating a development agreement means consolidating a governance multilevel system for sustaining actions aimed at the habitat restoration, conservation and improvement.


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